The Non Smokers' Movement of Australia  
Protecting the rights of the Non-smoking majority from tobacco smoke
and from the tobacco industry's propaganda.

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Fact Sheet - Tobacco Advertising


Cigarette advertising boosts consumption. One report which was prepared with the co-operation of the tobacco industry concludes "advertising was found to have a statistically significant impact on industry sales".

The tobacco industry commented that a recent rise in tobacco consumption in Greece was "basically due to advertising".

Among children aged 10 and 11 years over 80% of them believe that cigarette advertising probably encourages children to start smoking.

Cigarette advertisements portray smoking as a normal, healthy, fun-filled activity. This undermines the message from parents and teachers that smoking causes death and disease.

A major scientific analysis of all the literature on the effects of cigarette advertising concluded that "a preponderance of quantitative studies of cigarette advertising suggest a causal relationship with consumption".

In 1988, Philip Morris paid US$350,000 so that their brand of cigarettes would be shown in a new James Bond movie "Licensed to Kill". In 1979, Philip Morris paid US$42,500 to have its Marlboro cigarette appear in the movie "Superman II" while in 1983, another cigarette manufacturer, Liggett, paid US$30,000 to have its cigarettes appear in the movie, "Supergirl". These are movies with major child and adolescent audiences.

Children smoke the most heavily advertised brands of cigarettes.

The advertising efforts on the part of the Peter Jackson cigarette brand are reflected in its rise from 1% of the Australian adolescent market in 1983 to 37% in 1987.

Tobacco sponsorship of sport acts as cigarette advertising to children. The children who watch the sporting events on television readily recognise those cigarette brands which sponsored the event.

Among children aged 10 and 11 years, more than 65% of them believed that tobacco sponsorship of sport is another form of cigarette advertising.

Nearly nine out of ten (87%) of children aged between 10 and 15 think that the models in cigarette advertisements are under 25 years old.




    The Non-Smokers' Movement of Australia Inc, Box K860, Haymarket NSW 1240.  
This page was last updated on 21st April, 2006
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